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Brand Description
GNC was founded in 1935 by David Shakarian. He opened the first health food chain in Pittsburgh called General Nutrition. It is known as the world’s largest chain of nutrition and health food stores and is a leading brand in the U.S. health food market. Committed to producing professional, scientific dietary supplements to create a healthy human life. The product line covers more than 16 categories, covering various fields from basic nutrition to beauty, and provides more than 1,500 health products for users worldwide. The idea is to give customers more control through the analysis of nutrition consultants to achieve the purpose of personalized “design yourself.”
Timeline
Our Future
Current
GNC is currently focused on providing a comprehensive range of health and nutrition supplements to meet the needs of a wide range of consumers. These include athletes,
fitness enthusiasts, and ordinary consumers seeking a healthy lifestyle.
Future
GNC is expected to focus on integrating the latest medical technologies with personalized health management strategies to meet consumers’ health and nutrition needs more quickly. This transformation of GNC aims to provide consumers with more accurate and efficient health solutions through scientific and technological innovation.
Redesign Process
Our New Logo
GNC’s rebranding logo design shows the design concept of a combined logo.
It consists of two elements: a spiral pattern representing strength and a golden lightning symbol symbolizing speed and efficiency. The new logo conveys a fast, strong, and positive image of the brand’s products and emphasizes the innovation and efficiency that GNC seeks.
Empowering
Rapid
Our Opportunities
Product
PRO_01: GNC Nanocapsule
PRO_02: GNC Customized Nutrition Pack
PRO_03: Health Sync Bracelet
Services
SER_01: GNC Personalized Nutrition Advice
SER_02: GNC Product Subscription
SER_03: Virtual Health Coach
Environments
ENV_01: GNC Health Experience Center
ENV_02: GNC Gym
ENV_03: GNC Recovery Center
Educational Opportunities
EDU_01: GNC Virtual Learning Platform
EDU_02: GNC Nutrition Academy
Events
EVT_01: Intelligent Health Revolution Day
EVT_02: GNC Products Expo
EVT_03: GNC Fit Fest
Co-Branding
COB_01: GNC + Apple
Experiences
EXP_01: GNC Health Retreats
EXP_02: GNC Membership Club
EXP_03: GNC Custom Center for Health Supplements
Products
PRO_01: GNC Nanocapsule
Launched supplements with smart nanotechnology.
Description
The Nanocapsule product incorporates nanorobots into Sule capsules. Once the capsule is swallowed and melted, the nanorobots will deliver nutritional supplements exactly where the body needs them and then naturally excrete them when finished.
In this way, users do not need to take health supplements daily.
PRO_02: GNC CustomizedNutrition Pack
Customized nutrition packs for GNC users.
Description
GNC customized nutrition pack provides customized nutrition packages based on each user’s personal health status, medical reports, eating habits, and lifestyle.
Mission Focus
Mission Focus
The Nanocapsule reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this in order to be able to accurately deliver nutritional supplements to specific parts of the body, thereby providing customers with the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
Similarities
Nanobiotix, Nanospectra Biosciences, BIND Therapeutics, MagForce AG
Differences
The price of Nanocapsule’s nanorobots will be more populist and more applicable to the needs of the general public.
The GNC Customized Nutrition Pack provides reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to provide customized nutrition packages based on each user’s personal health status, To provide customers with the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
Similarities
Persona Nutrition, Rootine, Vitable, Nurish by Nature Made, Care/of
Differences
The GNC Customized Nutrition Pack is different from other brands in that the GNC Customized Nutrition Pack will try to update the contents and ingredients in the package according to the health situation and changes of the user.
Links to
The Nanocapsule nanobots will be connect to GNC’s mobile app.
PRO_03: Health Sync Bracelet
A Health Sync Bracelet that monitors users health.
Description
The Health Sync Bracelet will monitors user’s health. It can track the user’s physical health status in real-time and remind them to take the appropriate nutrition supplements according to their physical condition.
Mission Focus
The Health Sync Bracelet reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to help users track their physical health in real time, thereby providing customers with the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
Similarities
Apple Watch, Samsung Galaxy Fit, Xiaomi Mi Band, Huawei Band, Amazfit
Differences
Unlike other brands of Health monitoring Bracelets, GNC’s Health Sync Bracelet can recommend appropriate nutrition supplements based on the user’s physical condition.
Links to
The GNC Health Sync Bracelet will be connect to GNC’s mobile app.
Services
SER_01: GNC Personalized Nutrition Advice
GNC Personalized Nutrition Advice provide users with one-on-one online consulting services.
Description
When users have doubts about the product can use one-to-one online consultation service. A professional dietitian will customize the supplement based on the user’s health status, lifestyle, and personal health goals.
SER_02: GNC Product Subscription
GNC adjusts the content in the subscription box based on real-time data about the user’s health.
Description
GNC will adjust the product of the subscription box based on the real-time health data of the user, for example, when the user’s sleep quality decreases, GNC will add a sleep supplement in the next subscription box.
Mission Focus
Mission Focus
The GNC Personalized Nutrition Advice reinforces our mission
of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We are doing this
to provide a one-to-one online consultation service to provide our customers with the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
GNC Product Subscription reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to provide ultra-high subscription flexibility based on the real-time health status of each user, thus providing customers with the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
Similarities
Similarities
Vitamin Shoppe, Whole Foods Market, Walgreens
Differences
Unlike other companies, GNC’s Personalized Nutrition Advice service will help users customize personalized nutritional supplements.
HUM Nutrition, Ritual, Persona Nutrition, Foundational Health
Differences
GNC Product Subscription is different from other brands
of service, GNC Product Subscription has more subscription flexibility, and will periodically ask users if they want to change the content of the next subscription.
SER_03: Virtual Health Coach
The Virtual Health Coach is a new online health coaching service.
Description
Virtual Health Coach is a new online health guidance service, through the use of AI to do 24 hours a day to answer questions for users. It can also help users with personalized health guidance and nutrition solutions.
Mission Focus
GNC Virtual Health Coach reinforces our mission
of combining health monitoring technology, personalized
health routines, and customized nutrition solutions by using
health monitoring technology and AI to help users answer all
the questions and generate personalized health routines and nutrition solutions.
Similarities
Ada Health, Babylon Health
Differences
Unlike other apps that use AI, GNC’s Virtual Health Coach will customize health plans and nutrition solutions according to the user’s personal health status.
Links to
The GNC App will have a Virtual Health Coach.
Environments
ENV_01: GNC Health Experience Center
People can learn about GNC’s latest technology through the GNC Technology Experience Center.
Description
The GNC Technology Experience Center offers an advanced health monitoring experience for those interested in personalized health services and demonstrates how Health monitoring can provide users with personalized nutrition solutions.
Mission Focus
The GNC Technology Experience Center reinforces our mission
of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We’re doing this to provide advanced health monitoring experiences so that we can create personalized health routines and customized nutrition solutions for our customers.
ENV_02: GNC Gym
Combining GNC products and various fitness classes to help users strengthen themselves.
Description
The GNC Gym will be based on each user’s health data report and the user’s personal health goals, combined with GNC products and various fitness classes to help users lose weight, gain muscle, and strengthen their health and fitness.
Mission Focus
GNC Gym reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide fitness classes will be tailored to the user’s own health and personal goals.
Similarities
Similarities
Life Time, Equinox, Virgin Active, Gold’s Gym
ENV_03: GNC Recovery Center
The GNC’s Recovery Center is a specialized rehabilitation center for postoperative, and sport recovery recovery.
Description
The GNC Recovery Center will provide athletes and post-surgery patients with a range of highly effective recovery training programs and GNC supplements to optimize physical performance and help customers get back to their best.
Mission Focus
The GNC Recovery Center reinforces our mission of combining health monitoring technology, personalized health routines,
and customized nutrition solutions. We do this to provide comprehensive solutions for post-exercise and postoperative recovery, in oder to help customers can experience the most advanced health monitoring technology, personalized health routines, and customized nutrition solutions.
Similarities
Restore Hyper Wellness, US Cryotherapy, StretchLab, The Recovery Room
The Tech Interactive, Exploratorium, Ontario Science Centre
Differences
Unlike other Technology Experience centers, the GNC Technology Experience Center teaches users how to use
GNC personalized technology.
Differences
Unlike other brands, GNC Gym will combine. GNC’s nutritional supplements with customized fitness classes help users achieve the most satisfactory results.
Differences
Different from other rehabilitation companies, GNC recovery
center provides nutrition supplements according to the needs of customers in addition to recovery programs.
Experiences
EXP_01: GNC Health Retreats
EXP_02: GNC Membership Club
The GNC Health Retreats offers its users a weekend health retreat.
GNC’s membership club provides exclusive services to its members.
Description
GNC Health Retreats offers its users a weekend health retreat. Activities will take place in a natural setting and will incorporate yoga, meditation, nutritious meals and nutrition supplements. The purpose is to help users adjust their physical and mental state under the fast pace of life.
Mission Focus
GNC Health Retreats reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions.
We do this to take advantage of health monitoring technology, personalized
health routines, and customized nutrition solutions to provide yoga, meditation, nutritious meals, and nutrition supplements to help users adjust their physical and mental state.
Similarities
Vitamin Shoppe, Peloton, Lululemon
Differences
GNC’s membership club is different from other brands in that GNC pays more attention to the personalized and customized services for members.
Description
Every member of GNC’s membership club can enjoy customized Health programs, member-only activities, and product discounts. Attract and retain customers and increase their loyalty to the brand in a variety of ways through a range of membership programs.
Mission Focus
GNC’s membership club reinforces our mission of combining
health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide users Health programs, member-only activities, and product discounts to retain customers’ loyalty.
Similarities
Peloton, Arivale, InsideTracker
Differences
GNC’s membership club is different from other brands in that GNC pays more attention to the personalized and customized services for members.
Links to
Unlike other companies, GNC Health Retreats treats everything from physical to mental health.
Links to
The GNC’s membership club will be displayed in the official GNC App.
EXP_03: GNC Custom Center for Health Supplements
GNC Health Products Customization Centeris a service center for customizing personalized health products for customers.
Description
GNC Health Products Customization Center is a service center
for customizing personalized health products for customers. Customized health products based on the user’s health status, lifestyle and health goals. Instead of having to eat a handful of supplements every day to maintain a balanced diet, GNC packs all the nutrients it needs into a single pill.
Mission Focus
GNC Health Products Customization Center reinforces
our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide customizing personalized health products for customers.
Similarities
Care/of, Persona Nutrition, Rootine
Differences
Unlike other company‘s customized services is that we will have professional nutritionists one-on-one to help users according
to their physical conditions to match the most suitable health
care products.
Educational Opportunities
EDU_01: GNC Virtual Learning Platform
The GNC Virtual Learning Platform will provides the
public with knowledge of nutrition supplements and
health products.
Description
The GNC Virtual Learning Platform provides the public with knowledge of nutrition and health products. These include the benefits of various vitamins and how supplements can help control high blood pressure, hyperlipidemia and high blood sugar.
Mission Focus
GNC Virtual Learning Platform reinforces our mission
of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide knowledge of nutrition supplements and health products to the public.
Similarities
Precision Nutrition, MyFitnessPal, Headspace
Differences
Unlike other companies, GNC Virtual Learning Platform provides the public with more professional and scientific knowledge of nutrition and health products.
EDU_02: GNC Nutrition Academy
GNC Nutrition Academy provides nutrition courses for health enthusiasts, dietitians, and fitness trainers.
Description
GNC Nutrition Academy is a nutrition education Academy for health enthusiasts, dietitians, and fitness coaches. To help students enhance their knowledge in the field of health and nutrition, and to award students a professional certification upon completion of the required courses.
Mission Focus
GNC Nutrition Academy reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide nutrition courses for health enthusiasts, dietitians, and fitness trainers.
Similarities
Precision Nutrition, Institute for Integrative Nutrition (IIN), The Health Sciences Academy
Differences
GNC Nutrition Academy is different from other universities in that GNC will make full use of the advantages of physical stores to help students have practical learning experiences.
Links to
GNC Virtual Learning Platform will be avaliable on the GNC official website.
Events
EVT_01: Intelligent Health Revolution Day
Create an Intelligent Health Revolution Day in the community to promote GNC’s product.
Description
Create an Intelligent Health Revolution Day in different community to promote and showcase GNC’s personalized health services and nutrition solutions. Through festival activities, let more people know the unique technology and value of GNC brand products.
Mission Focus
GNC’s Intelligent Health Revolution Day reinforces our mission
of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to creating a festival to educate more people about GNC’s products.
EVT_02: GNC Products Expo
GNC Products Expo is a major exhibition dedicated to the presentation and promotion of GNC products and services.
Description
GNC Products Expo is a major exhibition dedicated to the presentation and promotion of GNC products and services. Visitors can experience GNC’s various products for free, and can also participate in GNC’s health products knowledge seminar to learn about GNC’s health products.
Mission Focus
GNC Products Expo reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide visitors with free product examples and GNC’s health products knowledge seminar.
Similarities
National Dietary Supplement Day, World Sleep Day, National Fitness Day, Healthy Heart Month
Differences
Unlike other Health festivals, GNC’s Intelligent Health Revolution Day helps people better understand GNC’s products.
Similarities
Vitamin Shoppe, Bodybuilding, Herbalife, Optimum Nutrition, Quest Nutrition
Differences
Unlike other product exhibitions, GNC products expo allows visitors to experience the products and understand the brand, while also acquiring the corresponding knowledge of health products.
EVT_03: GNC Fit Fest
GNC Fit Fest is a festival that combines sports and the promotion of nutritional supplements.
Description
GNC Fit Fest organizes a variety of competitions for different fitness programs, while also reinforcing GNC’s brand image by promoting the importance of GNC’s sports nutritional supplements to the general public.
Mission Focus
GNC Fit Fest reinforces our mission of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage
of health monitoring technology, personalized health routines, and customized nutrition solutions to create a festival to educate more people about GNC’s products.
Similarities
Under Armour, Adidas, Reebok, Lululemon
Differences
Unlike other companies, GNC’s Fit Fest encourages people to exercise while also promoting the importance of nutritional supplements for athletes.
Co-Branding
COB_01: GNC + Apple
Nutritional supplements are provided by using the Apple watch and the Health App to detect the user’s health.
Description
GNC uses the Apple watch and the Health App to monitor users’ monthly health reports and data analytics to deliver the nutritional supplements they need. This will, to a large extent, ensure that users receive personalized health improvement programs.
Mission Focus
GNC corporate with the Apple watch to reinforces our mission
of combining health monitoring technology, personalized health routines, and customized nutrition solutions. We do this to take advantage of health monitoring technology, personalized health routines, and customized nutrition solutions to provide personalized health improvement programs.
Similarities
Care/of, Arivale, Habit
Differences
Unlike other companies, GNC offers truly personalized supplements based on a user’s real-time health condition.
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